No plastic waste

Clean oceans through technological innovation and policy change.

Our motivation

Plastic pollution is the biggest and most imminent health and environmental threats facing our planet.

It is in our rivers, oceans and communities. It is in our air, water, rain and snow. About 220 Mt of plastic waste is dumped in our environment every year.

And yet, the amount of plastic we are making, and the waste we produce as a result, is rapidly increasing at an ever-growing rate.

We can solve this problem by creating a circular economy where plastic is considered a commodity, rather than wasted after its first use.

Our focus

We propose that, rather than wasting plastic, we should be reusing it to make new plastic. We keep plastic in a circular economy and out of our environment.

Right now, recycling the majority of plastic faces various challenges, limiting the transition to a circular economy. To enable this shift there needs to be significant progress on consumer expectations, alternate business models and new technologies.

The waste crisis can only be resolved a global, market-driven solution. The industry has the reach, speed and power to tackle this crisis with the urgency we need.

We are promoting awareness of the issues of rising plastic waste, advocating for an industry response and action to address this crisis, and supporting innovative technologies that will bring forward the transition to a circular economy.

Our process

‘Sea the Future’ will make fossil-fuel-based plastics more expensive to produce, more valuable to collect, and will tip the scales in favour of re-using the plastics we already have.

It will drive demand for recycled plastics, which in turn will drive collection and recycling efforts.

It will bring innovative recycling technologies into the forefront, making them competitive against the production of plastic from fossil fuels.

If, with the benefit of regulatory approvals, industry embraces the ‘Sea the Future’ initiative, tens of billions of dollars can be collected every year to support the new circular economy and directly deal with the environmental problems.

How you can help
Join the movement

Go to to learn more and sign our pledge for a future with No Plastic Waste.

Spread the word

Share content from the #NoPlasticWaste channels with your friends and family.

Instagram Twitter Facebook

Use the hashtag #NoPlasticWaste whenever you discuss the crippling effects of plastics on our environment. And tell the world about #SeaTheFuture!

Contact a company

There are trillions of pieces of plastic manufactured from fossil fuels and sold each year. If the major resin producers embrace ‘Sea the Future’ then we will have broken the back of the problem. You can let these companies know you care about the detrimental impact of plastic waste.

Contact a company

Click a pin on the map below to reach out to one of the listed companies.

Project members

Lisa Hooyer
Engagement and Impact Manager
Louise Goodes
Louise Goodes
Clinical and Research Coordinator
Nakul Saran
Nakul Saran
Chief Operating Officer, No Plastic Waste
Asha McNeill
Laurent Kimman
Associate, No Plastic Waste
Margot Dons
Project Specialist
Megan Connor
Megan Connor
Strategy Lead
Emily White
Project Specialist