Thrive by Five International Program

Empowering parents and caregivers across the globe to make little moments matter.

What is the Thrive by Five International Program?

The Thrive by Five International Program has been designed to disseminate content to parents and caregivers around the world through a variety of channels, both digital and non-digital, in their own language and individually tailored to meet that country’s cultural and social practices.

The Program is underpinned by three core products:

  • A Thrive by Five app for parents and caregivers of children aged 0-5 years, in local languages with tailored content, available on any device and without WiFi access.
  • Thrive by Five content, which is the product of anthropological and neuroscientific research, informed by each specific country and disseminated via online and offline channels – this sets our content apart from many other parenting content and apps available around the world.
  • The Thrive by Five TED Talk from Molly Wright on “How every child can thrive by five” was the most popular TED Talk of 2021.

What is the purpose of the program?

The first five years lay the foundation for lifelong development and wellbeing and yet there is often conflicting or limited information about the importance of these first five years.

There are simple activities that parents and caregivers can undertake in the early years of a child’s life that have a profound effect on their child’s health, development, and wellbeing. We want to put this information in the hands of parents and caregivers in collaboration with in-country partners and local governments.

The field of early childhood development has been dominated by western perspectives. We want to elevate parenting practices from around the world, to give every parent and caregiver access to early childhood education that is reflective of their culture, their traditions, and their practices.

How is the program being rolled out?

The program has launched in Indonesia, followed by Afghanistan and Namibia. By 2024, the program will have been rolled out in 30 countries around the globe, spanning five continents.

Thrive by Five
Parent App

A free app for all parents and caregivers that makes it simple and easy to create positive habits to support the best outcomes for their child.


Project spotlight

Molly’s Ted Talk

Minderoo Foundation has partnered with TED and UNICEF to showcase Thrive by Five’s global mission to raise awareness about the importance of brain development in the first five years.

Introducing 7-year-old Molly Wright, one of the world’s youngest ever TED speakers with her talk titled: How every child can thrive by five.