Project
For many families, a little bit of trusted information can go a long way. The Bright Tomorrows Start Today campaign seeks to build community understanding of the amazing potential of a baby’s developing brain.
Underpinned by the latest child development science, the campaign also seeks to develop the community support policy makers need to make important changes to early years government policy.
Our ambition is to inform a national (and potentially) global audience of the importance of creating meaningful moments, early and often, to enhance brain development in the early years.
Our Bright Tomorrows Start Today campaign is a subsidiary of the Core Story collaboration between Telethon Kids Institute and Minderoo Foundation.